Want to get more out of Twitter but aren't sure where to start? We've compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy.
MVMT Watches (@MVMT) produces minimalist watches with leather or steel wristbands. Originally crowdfunded in 2013, this online business ships around the world. MVMT Watches uses Twitter to inform its followers of news and updates, and to share user-generated content. It also responds to its customers' questions on Twitter. To drive traffic to their website and subsequent sales during the busy holiday shopping period, they partnered with 3Q Digital (@3QDigital) to create a website clicks or conversions campaign on Twitter.
Onnit (@Onnit) is a popular fitness products company. Their mission is to inspire peak performance in its exercise-loving customers, by providing them with supplements, foods, and fitness equipment. Onnit uses Twitter to communicate with its customers and to work directly with brand ambassadors. When the company is running a big sale, it wants to let people like those who follow their brand ambassadors know it's a good moment to try Onnit products at a lower cost. To reach this audience, Onnit ran a followers campaign with Twitter Ads.
Twitter analytics should play an important role in your social media strategy. Here's a closer look at how to dig deeper and go beyond vanity metrics to really understand how your Tweets are performing. Follow these strategies and incorporate them into the way you create, track, and plan your Tweets.
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