Perhaps one of the most useful features of Twitter analytics is the ability to view data on recurring trends. Recurring trends gives you access to valuable stats on Tweet volume for commonly used hashtags – hashtags you can use to amplify your brand's presence on Twitter.
Greenhouse (@Greenhouse) is a recruiting and onboarding platform that helps companies implement structured hiring practices that improve the way they find, interview, and hire candidates. The marketing team at Greenhouse was focused on acquiring new subscribers for their weekly newsletter, The Modern Recruiter Roundup. Since the newsletter program was focused on increasing brand awareness and purchase consideration, it was important to keep acquisition costs low. To bring their target audience to a newsletter subscription landing page, they created a website conversions campaign with Twitter Ads.
@iclothing is an Irish-owned e-commerce website which sells women's clothing and footwear to customers across Europe. They're a young and vibrant company dedicated to providing the latest high street fashion for less. iCLOTHING wanted to be a larger part of the conversations about fashion happening regularly on Twitter. They decided to run a Tweet engagements campaign focused on two custom hashtags, with the goal of increasing interactions among both their current followers and a wider customer base.
Getting started with Twitter Ads: 3 questions to consider
There are many factors to consider when planning an advertising campaign on Twitter. Making sure to have these figured out before jumping into your campaigns will ensure your advertising experience goes smoothly, and that you will be ready to go come launch time.
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