Whether you're a food blogger looking to expand your content topics or a chain restaurant trying to decide the right promotion for your customers, it's crucial you understand your audience. What's their average annual income? How do they spend their time and disposable income? This level of audience demographic information may seem out of reach, but it's just a click away with Twitter audience insights.
UNTUCKit (@UNTUCKit) is a New York-based retail company that sells shirts designed to be worn untucked. The UNTUCKit team wanted to grow brand awareness and increase online sales. The top priorities for the team were increasing sales while meeting their cost-per-acquisition (CPA) goals. To help bring their target audience to the UNTUCKit website, they decided to run a website clicks or conversions campaign with Twitter Ads.
The Sufferfest (@theSufferfest) is an endurance platform for cyclists. They create indoor cycling training videos for competitive cyclists to use during their practice sessions in the off-season. With thousands of fitness fanatics already following them, The Sufferfest knew that their target demographic were active on Twitter. They decided to create an app installs campaign to drive awareness and downloads of their subscription-based video training app to an even wider audience.
How to use competitive intel to make your Twitter account stand out
You know the basics. You set up a Twitter account, you make sure you're measuring engagement with your Tweets, you run some hashtag campaigns, you try some new things to see what works. But once you've exhausted those steps, what can you do to take your Twitter strategy to the next level? How can you stand out in the ever-increasing crowd? With just a little work, you can level up on Twitter with smart competitive analysis.
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